Privacy Policy-HKNIE

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Hong Kong NetEase Interactive Entertainment Limited Privacy Policy

Last Updated: [November 2017]

Hong Kong NetEase Interactive Entertainment Limited, a Hong Kong company, its parent and its subsidiaries (collectively the "NetEase", “we”, or “us”), respects the privacy rights of our users and is committed to protecting the information collected through its products, services, and websites accessed through any internet-capable hardware platform including gaming consoles, personal computers, mobile computers, or smart phones, or in-game applications or any software platform including third-party hosts(collectively the "Services"). Moreover, we see it as our responsibility to set examples and help establish the standards for privacy on the Internet. We have adopted this privacy policy to explain how we collect, store, disclose, transfer, protect, and otherwise use the information collected in connection with our Services (the "Privacy Policy").

 

PLEASE READ THE FOLLOWING PRIVACY POLICY CAREFULLY. BY REGISTERING FOR OR USING OUR ONLINE SERVICES, YOU AGREE THAT (i) WE MAY TRANSFER, PROCESS, AND STORE YOUR ACCOUNT INFORMATION IN HONG KONG AND OTHER COUNTRIES THAT MAY HAVE DIFFERENT PRIVACY PROTECTIONS THAN YOUR COUNTRY; (ii) WE MAY PROCESS YOUR DATA IN ACCORDANCE WITH THE FOLLOWING PRIVACY POLICY; (iii) YOU ARE BOUND BY OUR PRIVACY POLICY; AND (iv) YOU WILL ABIDE BY OUR TERMS & CONDITIONS, CODE OF CONDUCT, AND ANY OTHER POLICIES THAT MAY APPLY. THIS PRIVACY POLICY SUPPLEMENTS THE PRIVACY DISCLOSURES PROVIDED TO YOU WITH YOUR SOFTWARE PRODUCT AND/OR BY YOUR HARDWARE MANUFACTURER.

 

Below you will find information about the following:

 

Personal Information We Collect

How We May Use Personal Information

How We May Share Personal Information

Children

Cookies and Other Tools

Do Not Track Disclosure

Links

Access

Security

Legal Matters

 

Please note that NetEase reviews its privacy practices from time to time, and that those practices are therefore subject to change without notice. We ask that you periodically review this page to ensure continuing familiarity with the most current version of our Privacy Policy. If you do not want to accept any of such modification, you shall stop using our services. By continuing using our services, you accept such modification. After reading this policy, if there are any further questions regarding NetEase privacy practices please feel free to address all inquires to [gamerulesofsurvival@service.netease.com].

 

Personal Information We Collect

NetEase operates a multi-dimensional web site. It offers its users an array of services including online games, mobile games, and relevant services. During registration, each service asks the user to provide certain types and amounts of personal information.

 

NetEase gathers and collects three types of information about our users:

 

(1) Non-personally identifiable information: When visitors use our services, we collect and aggregate information formed or provided during your use of our service, for example, your gaming duration, device or customs. Collecting such information involves the logging of IP addresses, operating system and browser software etc. used by each visitor to the NetEase Services. Although such information is not personally identifiable, we can determine from the IP address a visitor's Internet Service Provider and the geographic location of his or her point of connectivity. The non-personally identifiable information we collect helps us identify the most popular areas of our services and determine the effectiveness of our promotional activities. In addition, we may disclose some of this information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements.

 

(2) Personally identifiable information e.g., names, addresses, telephone numbers, and email addresses.

 

(3) Your interactions with us, including but not limit to claims. critics, suggestions, feedbacks, and investigations.

 

These information are provided by you when you communicate with us through the Services, including but not limited to when you:

 

Register for an account;

Update your account;

Request technical service support;

Purchase products or services;

Enroll in subscription orders;

Subscribe to e-mail newsletters or updates; and

Make payments for items and advanced functions within a mobile application.

 

How We May Use Personal Information

NetEase collects personal information to make using the NetEase Services easier and more satisfying for its users. The goal of NetEase is to provide users with exciting, entertaining, and educational online experiences. This personal information facilitates us in achieving our goal. We will retain your personal information for a duration necessary for providing services to you.

 

Through good co-operation or even alliance with other reputable organizations of goodwill, NetEase has been dedicated to providing the best internet service to its users.

 

For example, we use personal information to provide products and services to you, communicate with you about those products and services, and enhance your experience on our web sites. Specifically, your personal information may be used to process transactions, respond to questions, maintain online accounts, send you information about products or services that may be of interest to you, analyze and monitor visitor activity on our web sites, provide product recommendations and reviews, comply with our legal obligations, and develop a knowledge base regarding users of our web sites.

 

We also use information you provide to better understand how our products and services impact you and to further develop and improve our products and services.

 

All users should be aware that, when they disclose personal information in a bulletin board, chat room, guestbook, other forum or any third party platforms, information may be collected and used by these third parties in accordance with their privacy policies, which are beyond our control. You shall understand how these third parties share your personal information with us by reading their respective privacy policies.

 

How We May Share Your Personal Information

NetEase may share your personal information with others for a number of different reasons. We may share your personal information to fulfill your requests, to provide you with information regarding products and services of ours or those of others, to comply with law, and to enforce our rights. We also may share personal information among our affiliated companies and to our successors or any of our brands or businesses.

 

Examples of how we may share your personal information include:

 

With Service Providers, Business Partners, and Vendors: We may share personal information with designers, manufacturers, distributors, licensees, marketing and advertising partners, and parties that provide services for us. We also may retain other companies and individuals to perform services on our behalf, and we may collaborate with other companies and individuals with respect to particular products or services (collectively, “Providers”). Examples of Providers include data analysis firms, credit card processing companies, customer service and support providers, email and SMS vendors, web hosting and development companies, and fulfillment companies. Providers also include our co-promotion partners for products that we jointly develop and/or market with other companies. Some Providers also may collect information on our behalf through our Services. These third parties may be provided with access to personal information needed to perform their functions.

 

To Comply with Law or to Protect Our Rights: We may disclose your personal information as required by law, when we believe disclosure is necessary to comply with a regulatory requirement, judicial proceeding, court order, or legal process served on us, or to protect the safety, rights, or property of our customers, the public, or NetEase.

 

To Members of the Corporate Family: NetEase may disclose your personal information to our subsidiaries and affiliates, and their agents and employees.

 

In Connection with Business Transfers: If we sell or transfer a company business unit (such as a product line or one or more affiliated companies) to a third party, we may share your personal information with that party.

 

Children

Our Services are not designed to collect personal information from children who are under 13 years of age, and we do not intend to or knowingly collect such information.

 

Cookies and Other Tools

NetEase aids in offering its community users a simple, easy, and personalized web experience through the use of cookies. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. To make the log in process for the NetEase Virtual Community easier and faster, users have the option to save their ID and password in a cookie. The next time the user logs into a NetEase service, he/she will be able to use one-click instant access. Cookies help us determine the type of content and sites to which you link, the length of time you spend at any particular area of the NetEase site, and the NetEase services you choose to use. Cookies also tell us which advertising you have seen on our site. Essentially, cookies are your identification cards for the NetEase computers, or servers that placed them there. Cookies are only read by the server that placed them, and are unable to execute any code or virus. Cookies allow NetEase to serve you better and more efficiently, and to personalize your experience at NetEase's web site. Nevertheless, you should be able to control how and whether cookies will be accepted by your web browser. For more information on how to do so, please refer to the documentation accompanying your browser. In essence, NetEase views the use of its cookies as a "luxurious tool" which enables its user to move freely from NetEase service to NetEase service without the hassle of having to "re-identify" themselves.

 

Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

 

Do Not Track Disclosures

Do Not Track (“DNT”) is a privacy preference that users can set in their web browsers. When a user turns on DNT, the browser sends a message to websites requesting that they don’t track the user. At this time, we ignore these signals. We do not change our practices, described elsewhere in this Policy, in response to DNT browser settings or signals. In particular, even if you have turned on DNT, we and others will continue to collect information about you and your activity through the use of cookies, tracking pixels, and other Tools. For information about DNT, visit www.allaboutdnt.org.

 

Links

The NetEase Services may contain links to many other web sites or applications, such as advertising on the web site. NetEase is not responsible for the content or the privacy policy or practices of any other web sites or for the actions of the companies responsible for those web sites. Please review the privacy policies of those web sites before providing them with any personal information. Note that third parties may collect users’ personally identifiable information about users’ online activity over time and across different web sites when the users access our Services.

 

Access

NetEase strongly encourages its users to update and edit their personal information and keep it current. A NetEase community user can access and correct his/her personal information at any time. Users can edit and delete their personal information at their discretion.

 

Please keep in mind that whenever you voluntarily disclose personal information online through certain channel (for example on message boards, through email, or in chat areas), that information can be collected and used by others. NetEase will take no responsibility whatsoever caused by reasons said above. Since disclosure of personal information through certain channel may lead to disclosure of your personal information, we remind you to use caution before such disclosing.

 

Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

 

Security

No security program is impenetrable, and criminals have proven adept at circumventing widely adopted security safeguards, so we cannot guarantee the security of personal information. Accordingly, you acknowledge that you provide personal information to us at your own risk.

 

Legal Matters

This Privacy Policy shall be construed in accordance with the laws of Hong Kong, without reference to the principles of conflict of laws thereof. Any dispute, controversy, difference or claim arising out of or relating to this Agreement, including the existence, validity, interpretation, performance, breach or termination thereof or any dispute regarding non-contractual obligations arising out of or relating to it shall be referred to and finally resolved by arbitration administered by the Hong Kong International Arbitration Centre (HKIAC) under the HKIAC Administered Arbitration Rules in force when the Notice of Arbitration is submitted. The law of this arbitration clause shall be Hong Kong law. The seat of arbitration shall be Hong Kong. The number of arbitrator shall be one. The arbitration proceedings shall be conducted in English.

 

Contact Us

Questions regarding this statement or the privacy practices of NetEase should be directed to the NetEase site coordinator at [gamerulesofsurvival@service.netease.com]